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Marketing StrategyEntrepreneurship

Why Do Marketing Agencies Charge So Much?

Each and every month, a business has to shell out money for office space, utilities, payroll, taxes, equipment, travel, software – the list seems endless. Often the thought of investing in marketing is something we don’t typically worry about until we really have to; and by that time, it may be too late. By that point, we look for something cheap  (free DIY website building tools, $99 logos, offshore design and development shops) – and are disappointed when we never see a return on that investment.

The problem is that those aren’t made to give you a return on your investment. They’re simply tools, and tools without a strategy will get you nowhere. If growth is what you’re looking for a “website for the sake of having a website” is the wrong approach – you need an agency.

A marketing agency will provide strategy – a road map to get you from where you are to where you want to be – along with the consulting to get you through the problems that are unique to your business. It’ll then take all of the services that they’re really good at, and use them to drive you toward your goals. You have people at your disposal that are responsible for getting you results, which is what businesses need year-round, not just when the well seems a little dry.

That said, an agency’s price tag can be hard to stomach at first. Considering it an expense vs. an investment can keep you from making the right decision to move forward and get the help your company needs. Fortunately, this infographic was sent to us by Ron Dod over at Visiture to help shed some light on why those fees are so high, the value that you get in return, and what you should expect when working with an agency.

Why Are Marketing Agencies So Expensive?

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Patrick King

Patrick is the Founder of Imagine and advisor to places on brand strategy and creative. His insights have been published in Inc. Magazine, SmartCEO, Washington Business Journal, The Washington Post, and Chief Marketer, among other publications, and shared at conferences throughout the US. He also has an amazing sock collection.

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